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Design Tips: Color in Branding & Marketing

Why Green Should Be Your New Favorite Color!

The next color in our Design Tips: Color Themes series is our personal favorite; GREEN! Okay, maybe we’re a little bias, but there’s a good reason our Creative Director [Michael Mance] chose a monochromatic green color palette for Mance Creative. “Men tend to like cooler colors while women tend to like warmer colors. The color that they both agree on is green.” So, green was chosen to appeal to the widest possible audience. In addition to being equally eye-catching regardless of gender, green communicates balance, freshness, and innovation — All qualities we imbue in our company values, as well as our approach to design.